In China calls for industry leaders to explore model- the value chain alliance.docVIP

 PAGE \* MERGEFORMAT 8 In China calls for industry leaders to explore model: the value chain alliance In the previous article, I discussed the local enterprises of the future lies in brand development and global marketing. Horizons after which the United States makes me feel even more is still a long way to go in the brand development of local enterprises. Observed wherever the American commercial enterprises in the field of personal consumer goods, including supermarkets, department stores, specialty stores, and other physical stores and Amazon and other shopping sites, saw to two Chinese brands: Qingdao beer and Lenovo, Japan brand, Korea brand but ubiquitous Chinese gathered in the United States generally have ethnic Chinese-run food supermarket sale precisely, Want Want, Lee Kum Kee, Handsome like the brand, but not be able to attract the American consumer, can not enter the terminal for Americans Of course, the Chinese-made brand of the road there is the opportunity to develop, but also takes time before brand Chinese enterprises, there is room to grow this market influence? The plight of the simple processing mode The answer is obvious, but if relying solely on the manufacturing sector, simple supplier to become a global brand, not very optimistic about the prospects for growth. Many local enterprises in certain products, by virtue of the global processing and transfer opportunities, became the “world’s first second in the world “or” world first “scale suppliers, became the leader of the local enterprises. those small scale, but also because of the relative adequacy of the orders did not survive the pressure but this simple supplier because only low-value-added processing sectors, engaged in “three to fill a” business, there is no other creative labor, nature can only earn a low level of profits, but also, it is easy to be more low-cost producers or be able to producers to create other value alternative. These simple processing supplier in the past