In my view CI.docVIP

 PAGE \* MERGEFORMAT 13 In my view CI One must accept the fact that: CI by no means a master key. The key is ‘appropriate’. Mechanism for enterprise, financial, human resources, members of the qualities, whether good CI into preparation? The time is ripe to import natural Guashudiluo CI; is not ripe, there was no different from Destructive Enthusiasm. In a word: CI IS NO CI?! ‘ Encounters the image of Taiwan’s design companies Aiken, president of Mr. Wei Zheng, chat, and Shanshan Group to import CI concerned, and from Shanshan to talking to the CI’s knowledge and concepts; Aiken image design company’s English name is very interesting, ‘ICON, one sees that’ NOCI ‘, which means: CI IS NO CI. CI is not CI, contains what sounds like a tricky metaphysics, not very good to understand, but it is given away the secret, not help people do not hit that wonderful festival. From the literal sense to mean, ‘CI’ is the ‘Corporate Identity’ was intended. But how to mold a unique and easy to identify the image of clear-cut really is the soul of CI lies. This image includes many aspects: the consistency of ideas, visual consistency, consistency of action. Japan-based CI is called this three-part MI, VI, BI. This is like building a vast project, and if there is fighting to establish a strict army, or, as the establishment of a big school, from kindergarten to primary, secondary and university education are included. If the anatomy about CI, we can easily find a double-sided nature of CI. From a whole is concerned, CI must be very unique, distinctive, emphasizing individuality color must be consistent with other similar products or companies clearly differentiated. For example, see the cowboy image, you are never likely to Marlboro with the image of forest-SIam confused; to hear ‘When the sun rises when the’ singing, and we will never think of Jianlibao or any other, but only one reaction: the sun god. But as a whole constitutes a specific people and objects, in the CI is n