Independent car prices changes and challenges of marketing models.docVIP

 PAGE \* MERGEFORMAT 20 Independent car prices changes and challenges of marketing models Performance gains across the board in 2009 In 2009, China’s auto market is the perfect ending grand slam in the Chinese auto market with sales of over 13.6 million, an increase of more than 40 percent growth rate, windy world, a veritable car sales superpower. China’s automobile market overall gains across the board, the performance of own-brand cars also changed the haze before the weather, the stimulation of national policy, a meteoric rise, and joint venture brands rival, becoming in 2009 the absolute backbone of China’s automobile market The latest statistics show that sales top ten car manufacturers in their own car prices Chery, Geely, BYD, and were ranked sixth, eighth and tenth, occupied the top ten in the three seats, in a relatively leadership. Analysis of 2009 sales booming Chinese auto market and contrarian rosy reports, “bailout” should be said in which to play an irreplaceable role, played an important role in promoting the end of .2008, in response to financial crisis, China Government implemented the “displacement of 1.6 liters and below the economy car purchase tax levied” rescue strategy, to enlarge the consumer spending unprecedented enthusiasm, 1.6-liter displacement and below the economy car sales boom ushered in Statistics show that in October 2009 and November, 1.6 liter and the following models, respectively, of total sales compared to 69.4% and 69.8%, while these models are basically the main vehicle of independent car prices. ranked sales the list of top ten Chery QQ BYD F3 and is one of the beneficiaries. Three kinds of independent marketing model car prices In the independent car prices surging back, in addition to policy factors, the marketing model for promoting the growth of important independent car prices, marketing model clearly defines the respective independent car prices growth path, and through the integration of enterprise