In advance to do business brand which is digging its own grave.docVIP

 PAGE \* MERGEFORMAT 17 In advance to do business brand which is digging its own grave Nowadays, talking about the brand became a fashion, all walks of life to talk about a marketing and branding on the right relish, particularly in marketing and advertising professionals the most. Previously, I thought that people are mostly talking about the brand of leisure, and later, after consulting with a number of employers found that they are also talking about the brand, and indulge them unable to extricate themselves, for which I feel very sad. Brand, is every entrepreneur’s dream, the author is also, however, when the brand can do, what kind of business can do the brand, but it is a very profound knowledge, not by indiscriminate spraying spittle can be achieved. Many businesses, most small and medium enterprises (asset 1 billion with annual sales of 2,3 billion, or less enterprises) do not understand the secret, often at the wrong time to advance the brand on the transport, the results In the rapid collapse or bankruptcy within three to five years. In order to allow more Chinese local bosses, especially the small and medium enterprises have a clear understanding of the owner of the brand, the author in order to slightly tone of extreme right ‘in advance to do business brand, which is digging its own grave’ elaborate this point of view, hoping to take this advice you boss, to avoid further errors committed by blindly respected brand, while hoping to attract valuable comments, which led to business and marketing sector sparked a debate over this issue, I have always believed that ‘the truth is out’, and therefore hope that through the brand the great debate to jointly promote the healthy development of national enterprises. What is the brand To really understand the brand, we must first understand the definition of the brand. Because the concept of brand marketing gurus from the West, so we like a lot of books, like the doctrine should be looking through the books