Industrial marketing people from a single towards multi-.docVIP

 PAGE \* MERGEFORMAT 16 Industrial marketing people from a ‘single’ towards ‘multi-’ Why is signing a single business public relations more difficult? Why is the gradual loss of their original customers away? Why is frequent travel rather difficult to break through bottlenecks? Why is not the accumulation of experience, professional development? Why is more professional consultants to win customer trust? Why does the company have been emphasizing the quality of the skills upgrading? ... ... Why has not examined, reflection, action? In a highly competitive environment, greater marketing enterprises in restructuring and upgrading, through strengthening the quality of the market to upgrade to build gallop marketing invincible army! Compared with the traditional consumer goods, products and industry characteristics to enable more focus on industrial marketing, promotional marketing personnel on the ground, but also want to be able to front-line soldiers of marketing access to information, order tracking, signing back to models, customer management, marketing and promotion of endeavor! Combination of enterprise training, I believe that industrial marketers should start from their own, spontaneous self-drive, self-promotion, to adapt to environmental change, organizational change, can we go on the stage of industrial marketing, farther and more exciting! First, view the market: industrial marketing ‘boom’ after the ‘hardship’ ‘will be equipped with a frog into boiling water containers, the frog will be struggling to out-jump; but will be equipped with a frog into cold water containers, the slowly heated to boiling, the frog started swimming comfortably and contented from music, until the water is in full boil, the frog Although aware of the danger, but Dingfei the environment so that it no power to achieve struggling to jump. ‘This is the current industrial enterprises and industrial marketing’ boom ‘behind the’ hardship ‘. 1 to view the market: the common