Innovation is not a gimmick flavor manufacturing.docVIP

 PAGE \* MERGEFORMAT 10 Innovation is not a gimmick flavor manufacturing For years, China’s three major wine flavor - flavor, sauce, fragrance form an absolute monopoly on the market. Some companies with established its own flavor strategic differential advantage, which from the flavor of the three cut away part of the market, find a successful path to a period of time. In recent years, many domestic liquor companies have started around the “flavor innovation” to improve the competitiveness of products to support high-end products in the promotion of the journey. “Elegant flavor”, “Tao flavor”, “phoenix flavor” “State-color fragrance”, “sesame flavor” and blowing in the liquor industry, “flavor wind”, but most enterprises are very difficult to account for the wind from this front flavor cheap. I can say, as some enterprises in these fierce competition for a period of time established in certain competitive advantages, and more companies still did not imitate a settlement, like the fate of the enterprise, is also bound to make the flavor part of the wind companies period of time to gain a competitive advantage, and more companies to follow suit would not be so lucky, can even say that the wind is just a flavor of Chinese white wine development in the wave length of waves only. I would like to give many liquor companies word of advice: If they can not rise to the flavor strategic innovation, and creating a series of strategic worthy, then the so-called flavor innovation will only be a gimmick, you can not change the essence the fate of the enterprise. Flavor innovation, not simply manufacturing concepts Flavor innovation can say that the Chinese liquor business in the long process of competition, through practice and theory of absorption of some of the advanced differential advantage established a major breakthrough, and its value far beyond the simple price war in the past, the channel warfare. Unfortunately, I found that most companies just for f