Instant rice- Small is Big leveraging sports marketing.docVIP

 PAGE \* MERGEFORMAT 21 Instant rice: Small is Big leveraging sports marketing From EMKT. referred to a sports marketing business you will naturally be great Canadian success stories to comment on the brand, can be said to abound. In particular the sports business as long as the express train to catch the tour of sporting occasions, and can get a very good brand lift. Sponsored by international and domestic top-level events, naming the various sports delegations, etc. has become increasing brand value, increase product sales fast way. In the fast consumer goods industry, there are many success stories. Take the 2008 Olympics sponsor Coca-Cola, Yili, uniform, Mars Snickers speaking, the large sponsorship fees, operating system management and input during the Olympic theme of media publicity and promotion costs, to promote the brand image of the deeply rooted among the sponsors. However, as SMEs come up with a one out single operations are looking and stop, would like to use sporting events to expand the business and brand awareness influence, seem to have become big business, big brands Session stage shows. Is it only the eyes of SMEs Baba’s sweep audience watching the big brands do? Since this international platform, when the main character can not fight for a small supporting role, there are still possibilities. Add up, integrated small victory for the victory, grasping the opportunity to gain experience can also be interpreted naturally one day leading role. To share with you the next I serve a small food businesses on how leveraging sports marketing board the 2008 Olympic Games, Paralympic stage, how to become a designated National Games in 2009 Chinese fast-food suppliers. 2010 Guangzhou Asian Games Organizing Committee, and why take the initiative to co-operation, the Shanghai World Expo to discuss the frequent co-operation ... ... Waiting in the wings to seize the starting point For any one business, a businessmen are reluctant to give up the Olympic