Integrated Marketing Strategy and CSR - the contemporary global marketing strategy for the development of a new trend.docVIP

 PAGE \* MERGEFORMAT 10 Integrated Marketing Strategy and CSR - the contemporary global marketing strategy for the development of a new trend   [Abstract]: In this paper, a new contemporary global marketing strategy, new changes, focused on two kinds of the latest trends in marketing strategy development - integrated marketing strategy and corporate responsibility, together with an explanation of their respective different use at home and abroad.   [Keywords]: Integrated Marketing Strategy; corporate social responsibility; personalized marketing; non-marketing strategy   beginning of the 20th century, 90’s, the US-led Western countries into the post-high-speed development. In the same stores sell different brands of similar products, pre-sale, sale, after-sales service are like exactly the same. Consumer hard to pros and cons, and market competition becomes increasingly fierce. A good marketing strategy to become defeated his opponent, based on the market effectively guaranteed. In this cruel situation, the global marketing strategy accordingly developed a number of new weather, the first note is the integration of marketing strategy (Integrating Marketing Strategy), some people call it a new business strategy, marketing revolution in the 21st century. The CSR (Corporate Social Responsibility), the corporate social responsibility, the Western countries in recent years, increasing attention of a corporate marketing function. According to Evans and Bergman’s point of view, marketing, the last one was to determine how best to take the company’s social responsibility. Now, companies in developed countries, where this view has been fully utilized. And have begun to integrate marketing strategy and corporate social responsibility together. This paper is focused on both the latest and most cutting-edge research topics, and thus corporate marketing for the new century to make some new proposals.   1, integrated marketing strategy: marketing re