Integrated media brand to create just off germinal first - remember Zhang Guang 101 transmission planning Documentary.docVIP

 PAGE \* MERGEFORMAT 6 Integrated media brand to create just off germinal first - remember Zhang Guang 101 transmission planning Documentary There is a saying: 80 years, advertising is doing is a fixed target; 90 years playing the moving target; It is playing a flying target. So, do not adjust the movement certainly thinking about the losing side. Global brand, intense competition, every year tens of thousands of brand new products come out. Is often congested in the same industry with many large and small brands. In order to please consumers, brands were all ‘Baxianguohai, done their best to’ launched a brand communication strategy of the Game. In 2005, the chapter on light 101 in the dissemination of integrated and achieved impressive results. First of all: brand competition, strategy first For consumers, the brain’s memory of things is very limited, and in the media explosion of information today, a high concentration of people every day products that directly and indirectly, many thousands of brand messaging, large-scale supermarket display the types of goods are also tens of thousands, but can remember very few indeed. Germinal off just inside the industry, consumers will receive a daily Zhang Guang 101, prone to an Indian emperor, Han Yong 99, hair extension to wait for dozens of technology products to consumers how to choose. So, spread the message of a sustained and consistent communication, both a tactical issue, but also a strategic issue, because you not only to consumers remember your brand, more importantly, long-term remember your brand. Brand competition, strategy first. Zhang Guang 101 strategy? And how the competing product segment? Zhang Guang 101 through the characteristics and comparison with items actually put Zhang Guang 101 positioned in the ‘first’, just off the first brand hair growth, which is chapter 101 of the spread of light tone, the spread of all need to implement this tone, transmission one voice. Used in different wa