Integrating the internal resources to improve execution.docVIP

 PAGE \* MERGEFORMAT 15 Integrating the internal resources to improve execution A few days ago watching TV, the Ministry of Railways said the train began to speed up the enactment of new standards. I can not remember how many times this is the speed of the train. But looking at the relevant reports that the speed of each train before the transformation of the Ministry of Railways should be on the track roadbed, as well as the old vehicle modification, so as to play the role of high-speed traction locomotive speed. Speed rail in the first time, I jokingly asked a friend of the railway sector, if the speed of 200 kilometers ‘New Dawn’ to drive the old green car what happens? A friend told me very seriously: ‘carriages will被震 fall to pieces in! ‘ The author not help thinking, in the enterprise, the decision-makers is like a locomotive, point to the future development of the entire enterprise. If the locomotive began to change in speed, while the train carriages are still maintain the original level, then what will happen? Changes need to coordinate The new face of ever-changing market situation, companies must have a corresponding change in the measures. Such measures are embodied in the new product launch and marketing means to change two aspects. Strictly speaking, the market launch of new products and market change in the mode of operation is equivalent to enterprises for the market to re-enter and re-start, by no means a simple tinkering. However, in practice there are many companies making big moves of the new product launch or a means of transformation towards market operations have not played the desired effect, or even from the doldrums of the closure of sliding into the abyss of bankruptcy, are the reasons? Is the direction of the locomotive is wrong? Or the car out of the problem? First, let us look at two occurred in the fast moving consumer goods industry examples. A group of lost corn oil A Grain and Oil Group, in a small package edible oil in