Integration model-driven pharmaceutical DTC marketing.docVIP

 PAGE \* MERGEFORMAT 12 Integration model-driven pharmaceutical DTC marketing In the current pharmaceutical market environment, almost all pharmaceutical companies are facing marketing From EMKT. models can not break through the confusion, in order to complete quarterly and annual tasks, only by continuously through the channels downstream through distributors Yahuo . Cargo was suppressed, and this quarter also completed the task, but more difficult is yet to come, the next quarter, the task was still there, but suppresses the last quarter of the cargo had to help digestion, not to channel straightened out, not to inventory as soon as possible to digest out, the channel members of the red cargo that’s top university, we should open up channels to allow products to go smoothly will still be reflected in the terminal as a sales personnel are aware that only by consumers in various end-product be considered truly digest sales, or just in a different form of channel members to stock only. Meanwhile, advertising communication, traditional television media to disseminate rapidly declining marginal efficiency, and the media costs have overwhelmed so many companies, were hurt. Therefore, the pharmaceutical sales model and marketing of the plight of changes in the environment, forcing pharmaceutical companies in-depth thought: television advertising superior mode of transmission whether it needs to change, how to make our communication perspective closer to consumers, and thus convey information in more depth, in the dissemination of effect more effective. When the truly turning to consumers, after consumers think, DTC marketing mode will also be bound to set off major changes in marketing pharmaceutical companies. What is an integrated marketing model DTC DTC (Direct To Consumer) refers to the direct-to-consumer marketing model, which includes any end-consumer as the target of the dissemination activities carried out, it is with traditional media such as television