Integration challenges Kotler Marketing.docVIP

 PAGE \* MERGEFORMAT 3 Integration challenges Kotler Marketing In the 20th century to the early 21st century a few years, integrated marketing both in the world or in China are highly respected in China, integrated marketing is not only ubiquitous, but also the planning for many Chinese people or consultants packaging their own ‘nuclear weapons’, but called the father of modern marketing Philip Kotler, the founder of the weapon is no doubt! Whether from the perspective of effective combination of marketing tools or from the use of a variety of marketing tools perspective, Kotler is undoubtedly a success, correct. However, integrated marketing in the end is ‘the integration of marketing tools’ or ‘marketing elements of integration of resources’? Further to say that Kotler called ‘the purpose of marketing is through with key customers to establish a relationship between a particular value orientation, profitable way to create customer satisfaction. ‘From this point of view, in the form must be the latter, in essence, is’ integrated marketing is a business’ customers recognized the value of’ integration ‘. Whether 4C or 6R, since the element is the most important factor in marketing success, to ignore these elements or did not take these elements as the main contradiction task will certainly fail. I believe that to achieve the purpose of the integration of marketing in the form or method should have the following elements: positioning prospective, advertising depends on the values, the price depends on the use of the time, end-to atmosphere, sales professionalism, and channels to speed, public relations should be ‘ potential ‘, and communication should be’ interactive ‘, the final integration to’ have a choice ‘. Let us study Kotler of Europe and the United States in the current popular ‘Introduction to Marketing’ The example of Southwest Airlines case, while, from the ultimate goal to achieve marketing point of view to analyze what is integrated marketing? Mark