Integration not to the murder of the market channels.docVIP

 PAGE \* MERGEFORMAT 9 Integration not to the murder of the market channels Case subjects: enterprise integration, market access disorders Another province within the dairy industry by another K at the end of the National Dairy giant L Holdings, and will be introduced this year, a new L-brand products. As the manufacturers of the market control force is not strong, L market, enterprises in the province, there has been more serious problem FALSIFYING. In the L co-operated enterprise and K, the market situation are becoming increasingly chaotic. It turned out that the cooperation of the two companies has just begun, the new plant equipment, renovation and transformation has not been completed, the new business will be transferred to L product to sell, and the intermediary agent designated by the original K Enterprises dealers. Thus, in the province, appeared on the market two L sales of branded products agent team has aroused the dissatisfaction of the original L business agents, triggering turmoil in the markets. Integration, focusing on marketing strategies first As China’s consumption, raising the level of consumer awareness of the brand enhancement, as the market has a huge room for growth of the dairy market ‘phone-in four’ in recent years, the ‘Happy Valley enclosure’ to the nearest ‘S, Wang hegemony’, from the large influx of capital to domestic small and medium size enterprises a strong integration of dairy market meet the ‘Warring States Period’, warlords, and onwards, Guo Zihao player Yili, Guangming, Mengniu, Sanyuan, and new hopes to the local hegemony good Bao, Wanda, Sanlu have set off the wave of mergers and acquisitions, in order to achieve simultaneous expansion of market share and look forward to the next 2-3 years, the fierce market, get a bigger dairy cheese. ‘Where is the pre-lap, then the waste is not pre-’, marketing, the lifeblood of the enterprise, is a complete system will affect the situation as a whole, in the enterprises in the t