Integration of Cultural Journey Road.docVIP

 PAGE \* MERGEFORMAT 14 Integration of Cultural Journey Road At present, the wave of mergers and acquisitions on the market one after another, in these busy M amp;amp; A battle behind the reef-laden concept of differences, cultural conflicts, institutional differentiation, there are numerous so that many manufacturers died down. COFCO Xinjiang Tunhe the acquisition, but also under the impact of corporate culture in the beginning -- In conclusion, there are authoritative experts pointed out that the phenomenon of today’s mergers and acquisitions: 70% of the post-merger did not achieve the desired business value because of the failure of post-merger integration, and integration of corporate culture is the M amp;amp; A integration most difficult. The core of corporate culture integration is to make growing up in different corporate values and operating under the concept of managers and employees, identify new business mission, vision, strategy, to accept the new management models and methods, the use of new work processes and communication language, the vision to achieve business goals. COFCO Xinjiang Tunhe mergers and acquisitions, but also is experiencing a drastic impact on corporate culture and integration. From mid-2004, 5 grain Xinjiang Tunhe proposed mergers and acquisitions in 2005, took over Xinjiang Tunhe, and now more than two years, from the custodian, stock transfer, debt relief, transfer, stock changed to integration, turn around, the COFCO Xinjiang Tunhe unit experienced a baptism of fire bath times. Integration of old and new concept of culture COFCO White Tunhe the beginning, the staff’s minds, ideological confusion. How to ‘abandon’ the Tuen Mun River and old culture, and fusion of food culture in order to revitalize the corporate culture, excitement and glory to reproduce it? Essence, abandoned its dross Through in-depth understanding of discovery, the original corporate culture Tunhe There are many lessons to be advantages, for example,