Interpretation of a car salesman in the price negotiation part of the puzzle.docVIP

 PAGE \* MERGEFORMAT 5 Interpretation of a car salesman in the price negotiation part of the puzzle Currently, the car terminal sales process, sales to car sales for the nine process-based, customer-centric, that is, follow the ‘standard procedure’ without being ‘standard procedure’ bound to respond flexibly to every customer, and constantly improve the car terminal sales. After investigation, the sales staff in the automotive sales process offer consultation on nine aspects of the process particularly difficult, especially for the car sales industry, just enter the new phenomenon that has become an obstacle to widespread and important sales factors, this one has seriously affected the turnover rate of increase, on the other hand if the sales staff would be solved (in particular, sales of new sales have a huge negative psychological impact. First, let us re-learn what the standard nine car sales process: 1, customer development 2, 3 reception, needs analysis 4, 5 vehicle description, test drive 6, 7 price negotiation, contract transactions 8, PDI 9, after-sales tracking This is the practice of people in car sales during the stage of scientific knowledge conclusion, at all auto manufacturers marketing departments, dealers (4S shops are basically in the application of this process, this process is played in the daily marketing to a very good role in this process and each of the nine processes each have their own sub-processes. After years of practice, people have summed up the various sub-processes, finishing is complete. supposedly trained sales staff, learning, practice in their daily sales in accordance with these procedures to perform on it, why negotiations sales staff will offer even more difficult part of it? The research, produce this phenomenon for two reasons: first, because this part of the largest variable (human, psychological, environmental, market, etc. The second is part of the price of this system is still not well understood, especially the s