Is to be cheap, or to take advantage-.docVIP

 PAGE \* MERGEFORMAT 4 Is to be cheap, or to take advantage? Some time ago, a friend ask me for help to do marketing planning, he said he joined a Chinese and Western fast food, let me remote help to plan it, the main problem is new stores, store remote, little traffic due to the limited access to information, I can not make a very targeted marketing plan, you mention a few are likely to be helpful store marketing plan now to share part of the contents, fast food shop called A bar! Your first point of business, first thing to do is to: identify you and others characteristics of fast food is not the same place, focused on the type of customer who then amplifies it a hundredfold. Allow each customer to look at the first time to it, remember it, which is the value of your business image. every business needs to have a word to reflect your uniqueness, to convey to the customer. these words, you can not unfounded, we must be realistic, which is responsible for their own, but also the customer is responsible. Reference: refining the unique selling point ‘10 minutes serving, overtime free.’ This is the first one refers to serving dish, rather than 10 minutes to complete all Fast Food Well, affordable and quick. The extract of this sentence, we must to be able to do that, there must be true, must be accountable to consumers. 2 The survey consumers to find their own unique advantages and characteristics of communication channels, Operation: Now fast food shops, about 100 people a day are flowing, you need to conduct a survey of people in this part of the visit, why they come here to eat? How do you know A shop? Them many times to eat here? Need improvement in Which? these four questions in the survey can be brought a glass of cola thanked cooperate with the investigation, this watch stores discretion. Objective: To your first question, understand store to store consumer spending real reason they come here to eat, I am sure they think the reason for this reaso