Jianlibao- brand into the culture of.docVIP

 PAGE \* MERGEFORMAT 8 Jianlibao: brand into the culture of Said that the Chinese people understand the Chinese drink from the Jianlibao beginning, I fear, too. Once upon a time, from cities to the countryside, from the family banquet table to the hotel, without exception, there is Jianlibao figure, period of time, Jianlibao become almost synonymous with drink. However, the passage of time, flooding the brand in the beverage market today, the old heroes were removed from the sea in the beverage brand has. Probably from 1997 onwards, people drink more and feel a great choice, but is one of a Jianlibao, Jianlibao drink in the rich world of fashion features are no longer fashionable. On the threshold of the new millennium, Jianlibao new image, new packaging, but also to draw attention, but also to the debate: how can Baodaobulao Jianlibao, recover the old rivers and mountains, open up a new battlefield? People have gotten accustomed to Jianlibao as a successful example of brand building, in particular, will be the same with the Hebei Province has been called ‘Oriental magic water,’ but the decline has long been more convincing than a certain beverage, people are willing to believe that it is fit and healthy, abundant energy powerful features. With this approach, Jianlibao through sponsorship of major sports events and the use of the image of sports stars as spokesmen, in the general public firmly sport’s image, and product features great accuracy, complement each other to form and deepen the brand concept, so that consumption those who drink a drink outside the spirit of the meet, so this is definitely a successful internal Jianlibao; however, we should see the rise of external Jianlibao, mainly market situation. And changes in market conditions have an impact on the development of Jianlibao external constraints. Was born in the Jianlibao vacated when the market apart from Coca-Cola, not to mention there are other brands is almost the strength of the beverage, w