Jinmailang- a new product marketing myths - for the first time disclosure of insider Jinmailang Brand Marketing.docVIP

 PAGE \* MERGEFORMAT 15 Jinmailang: a new product marketing myths - for the first time disclosure of insider Jinmailang Brand Marketing From 1999 to 2001, is the depth of cooperation with the Hualong Group for three years, during the past three years, we have completed the shells surface Jinmailang overall marketing strategy to fully enter the city of high-grade surface Hualong laid a solid foundation. 2002 Hualong Jinmailang sales accounted for 20.78% of sales as a whole. In 2003, Hualong Group has more than six billion packets of instant noodles instant noodle production and sales ranks second only to Master. In the rural market, Hualong It was ten years before laying the unshakable brand position; in urban markets, from the formal listing of the date Jinmailang, Hualong in less than two years, the successful completion of the market from the countryside to the national market leap, so that the original unity among the instant noodles industry, the second youngest retreat, and Master’s dominant position, the formation of a direct threat. From now on, the success of Michael Lang planning this year’s hot market to Hua Mak Lang as an entry point to achieve the brand strategy of upgrading and restructuring of the Group, Hualong and further consolidate and defend in the instant noodle industry in unusually strong market position, staged a wonderful home Brand’s offensive defensive war, the food industry has been hailed as ‘the most unique Chinese model of marketing real’. Hualong’s second pioneering difficulties: how to from the countryside into the cities? By 1999, the entire formation of China’s instant noodle market, ‘to’ Master ‘,’ unity ‘as represented by the high-end urban markets, and in order to’ Hua ‘as represented by low-end rural market,’ the two mainstream. Dilemma: Hualong unrest and discontent After nearly a decade of market precipitation, Hualong’s dominant position in the rural market have been identified; but in urban markets is still a bl