Kodak streaking- retreated to the field of commercial digital.docVIP

 PAGE \* MERGEFORMAT 7 Kodak streaking: retreated to the field of commercial digital When the choice of bankruptcy reorganization, Kodak has been determined to streaking in the global market. The price paid by Kodak is completely abandoned the previous film, digital cameras and other personal digital business, determined to become an “exit front the family to the factory behind the scenes of commercial digital printing solutions provider. Even, for the sake of self-protection has also started the implementation of “brand rental, patent sale and other short-term profit means. A few days ago, Kodak announced its withdrawal from the global digital cameras and other consumer market, Asia Pacific CEO Louis for the first time confirmed to the media, “Kodak may appear again in the market, but may authorize other manufacturers to do this means that on the bankruptcy reorganization of the road, Kodak has begun that ends justify means. “ The industry view, does not exclude the next Kodak or even in other areas of brand licensing rental business to maximize mining the remaining commercial value of the Kodak brand. Up to now, Kodak China has yet to exit the business market of digital cameras and other consumer release any official statement, did not exit the product market, user service and other give a specific solution. Likewise, occupy the Kodak 70% of the business proportion of commercial sales of the digital market, Kodak China did not give specific figures. Flee the public Currently, Kodak from individual users are farther and farther, which is the Kodak bankruptcy seeking reorganization of the strategic objectives. Since 2008, Kodak began to seek a new round of transformation, will focus on business from the consumer market to the commercial market, that people understand the business center of gravity shift from B2C to B2B “, the transition to a commercial digital services. At present, commercial digital business has accounted for about 70 percent of