Kodaks 15-month remodeling.docVIP

 PAGE \* MERGEFORMAT 8 Kodak’s 15-month remodeling Ye Ying paper drew two lines, one on behalf of Kodak’s traditional image, a representative of Kodak’s digital future business. Two lines one going up, one down to go, but they eventually develop into a horizontal line. The Kodak’s global vice president, said that they summed up Kodak remodeling path. This is a can be written the history of Eastman Kodak Company’s major strategic transformation. Because Kodak will be a little bit down the traditional image of the Mother of the shelf, and the threshold is low, the highly competitive digital businesses to develop a time-consuming battle. In the outsiders, 115 years ago, this film has been making money by selling the world’s largest video giant, involved in the transformation of the digital industry, is only a year and three months. In fact, 28 years ago, Eastman Kodak has developed the world’s first digital camera, but so far it already has more than 1,000 items of patented technologies related to digital imaging. However, Kodak remains a cautious attitude. Because Kodak is not only the need to change the strategic direction, but a related product, the vast local talent value chain optimization project. While the industry analysis, with the increasingly stringent international financial environment, growing competition, as well as internal business transformation brought about an increase in the cost structure, changes in risk control, this giant company will face images from the system design capabilities, strategy, strength, and operational efficiency, a more comprehensive test. Narrowing does not mean giving Some people think that, as early as 1976, began the development of digital technology, and at that time invented the first digital camera, Eastman Kodak, has now become the digital market, latecomers. In response, Kodak’s chief financial officer Pichon global arrived there in early November when interviewed by reporters acknowledged that Ko