Kodak will abandon the film business-.docVIP

 PAGE \* MERGEFORMAT 7 Kodak will abandon the film business? September 25, New York. Global Imaging giant Eastman Kodak announced a plan to surprise the market: The company will focus on the development of the traditional film business to the area of digital transfer, and is no longer to the traditional film business in any significant long-term investment. Kodak said it expects the digital business in 2006 accounted for 60% of its total sales, while the traditional imaging products business accounted for sales from the current 70% to 40%. This is the second in August announced the layoffs and business reorganization, the Kodak strategy to another big move. Some media that Kodak’s this in the ‘old economy’ in the prestigious enterprises from ‘abandon the film business, fully into the digital area’. However, this claim has not been Kodak (China) endorsed by the relevant responsible person. October 9, Kodak (China) Company executives told this reporter that Kodak’s decision does not reflect the new headquarters of Kodak will abandon its traditional film imaging business, ‘it was the U.S. media put forward an argument, we do not think so . ‘The official also said Kodak CEO Daniel Carp will soon be the world came to China, to the Kodak will release a series of important strategic,’ it would be a brand new scheme ‘. BET Digital Business Three years ago, both producers and consumers, are the prospects for the digital imaging business skeptical about the image quality, processing speed, and the market price as the three major bottlenecks in popularity of digital cameras. It was predicted that in order to replace the traditional cameras, digital cameras, at least take 10 years. However, the number of scientific and technological progress has not been to people’s short-sighted forecast for signs. Over the past two years, the rapid development of the digital business market, Kodak has changed the idea. According to the American Marketing Association  PMA  image p