Local marketing consulting - a loss bloody irrational decision theory.docVIP

 PAGE \* MERGEFORMAT 17 Local marketing consulting - a loss bloody irrational decision theory 1, local marketing consulting firm distinction between the categories There are numerous trade on China’s current domestic marketing consulting firm made the division of categories, such as the so-called ‘southern faction’, ‘Northern School’, ‘Beijing style’ and ‘academic’, ‘Shi Zhanpai’, ‘marching camp ‘and so different and the end, the author would like to venture in this core competence as a standard for China’s domestic marketing consulting company to do a rough division can be more of a hope, as of and have a certain significance. ※ As for industry segments and industry-based consulting firm focused: The focus on industry segments and market concentration is not very high, there is full play of market competition stage, there are many practical needs of industry customers, of course, the sub-sector has a huge source of profit can protect the pay exorbitant consulting fees, such as the drinks industry, the pharmaceutical industry and real estate industries, which is the basic survival of such consulting firm the soil. Industry Focus-based consulting firm familiar with the industry on its own as a basis for an accurate cut into, the rules on the industry, competitive situation and operational practices such as studied penetrating, most vividly, and even summarized a set of theoretical models of innovation and specification, the industry advisory Business has a fully competitive. Cheng is also the so-called defeat is also Xiao Xiao, the limitations of such consulting firm also lies in its strength, focus on a particular one or a two industries, resulting in limitations of its vision, mindset, advisory services are too fine, too deeply involved in and Helping, strategic thinking and business customers a high degree of senior marketing and management is not enough awareness of the impact. As the competition within a single industry is intense, and there is a dem