Local insurance companies to build service-oriented brand of the four elements of.docVIP

 PAGE \* MERGEFORMAT 8 Local insurance companies to build service-oriented brand of the four elements of Insurance is the financial services industry, a more general property of more goods and services, service throughout the entire business processes. After China’s accession to WTO, the insurance company’s mode of operation from the traditional type to be installed service-oriented, services, competition has also become the main battlefield. The insurance companies have also shown a service-oriented brand brand characteristics - focus on reputation, customer-oriented, improve value-added services to carry out service innovation. To create a local insurance companies in service-oriented brand, enhance the insurance enterprise’s brand competitiveness, they must focus on the visual recognition systems, business services, advertising and public relations activities, the four elements. In this regard, China Life, PICC Holding and other insurance industry leader in preemptive action, through the four elements to create excellent service-oriented brand, which has won near-monopoly of the market leadership position. To establish the brand with distinctive visual identity system Have the characteristics of brand visual identity system, in particular, to fully reflect the core values of corporate brand identity is a service-oriented branding foundation. Many people remember the brand, its brand identity can display the company’s core values, business philosophy and corporate culture. A good brand identity, we must have the following characteristics: to please the target consumer group, meaning Kongkuo abstract, ethnic, big brands flu, easy to sing. In the insurance sector, China Life’s brand identity is undoubtedly the most unique, but also bodes well for the brand out of China Life’s core values. In September 2003, China Life on the visual recognition system, a unified adjustment of the original company logo rotated 180 degrees, the opening of the ring from the low