Lite Liquor Marketing My Opinion.docVIP

 PAGE \* MERGEFORMAT 9 Lite Liquor Marketing My Opinion Local brands and outside the province of Henan liquor brand has become fierce competition in the state. At present, Henan on the market paperback liquor mainly Luyi Daqu, the old village, Hengshui Laobaigan, Red Star Erguotou such sales good, other brands many of which are at the regional market. The old village five-wine sales in the province very well, all market share are both high, eight dollars of sales in general; Song River Winery’s Luyi flavor Liquor in the price of 12-18 yuan stripped-down liquor market-leading Lin River winery has just listed three fragrant and harmonious city liquor store was also very high sales in general. We operate municipal liquor store Kanto Tahan good effect, sales remains to be seen. Many people think that the concept of stripped-down wine is 5 yuan of wine, only the workers, peasants, urban low-income earners to spend. In fact, with income levels over the past decade the continuous improvement of the national economy, urban and rural low-income people have gradually had the concept of brand consumption is allowed in the case of low-income consumer group also hope that some inexpensive drink good wine. Therefore, the role of the brand worthy of attention. Following the operation of liquor on paperback about some of my shallow view: (A) streamlining the structure of stripped-down wine distribution channels, so that commercial interests to maximize reseller channel. As a major flow of goods, may be a stripped-down liquor wholesale profits, but only a few dollars, many wholesalers do not mind this, dealers right hand distribution of product will not be too strongly emphasized that this is not considered too detailed accounts of the Results. In fact, the stripped-down liquor was also able to create a relatively good profit, as long as a reasonable change in the sale of stripped-down operating mode of liquor on it. 1. To change the stripped-down operation of the circulat