Looking at the form of marketing marketing management take toward change.docVIP

 PAGE \* MERGEFORMAT 8 Looking at the form of marketing marketing management take toward change   Abstract: The new conditions, forms of marketing has undergone an unprecedented change, green marketing, direct marketing, relationship marketing, co-marketing, marketing, database marketing, custom marketing, internal marketing gradually emerged, indicating the marketing management of several major trend: knowledge-based, digital, personalized, network-based, non-price competition, co-operative.   Keywords:: marketing form; marketing changes; marketing management towards     in information technology (IT) revolution, driven by high-tech industries as the leading economic environment has created a low unemployment, low inflation, low deficits, high growth of the new and in the new economic conditions, the field of marketing together and gave birth to a large number of distinctive features of the times with new forms of marketing can be described as experiencing an unprecedented change: green marketing, direct marketing, relationship marketing, co-marketing, network marketing, database marketing, custom marketing, internal marketing?? this has provided us with a lot of practical and advanced a new marketing tool, it also presented an unprecedented challenge: how to deal with the new situation, the implementation of accurate and effective marketing management has become a topic we have to face. To this end, we will be in the various new forms of marketing are the necessary marketing and management on the basis of the direction to do some useful exploration.   1, marketing, changes in the form of state   (1) Green Marketing   green marketing, with the deterioration of ecological environment and consumer awareness of environmental protection resulting from a growing form of marketing. Usually refers to the green consumer driven, from the protection of the environment, efficient and full use of various resources point of view, thro