Market segment leader in small workshops to triple transformation.docVIP

 PAGE \* MERGEFORMAT 4 Market segment leader in small workshops to triple transformation The first re-transformation: Positioning Some people say that positioning is the day you can learn, but often it takes a lifetime to master. In fact, really not that complicated - do subtraction on the line. In other words, an accurate grasp of consumer products most in need, focusing on their most competitive products, the competitiveness of the other effects are cut. If you did not do a very strong product categories, do not think too much about the other categories. China’s market is so huge, do a very small segment of the market can be very big. Industry specializing in surgery, for many small and medium enterprises is certainly not wrong. 2009, I went into a timber company, is a dozen of the small workshop, list of small, mainly to do wood doors (door leaf + door + line). However, there are composite and wood door, the door line has eight, nine kinds. When making decisions, we consider the line style too, dealers also disgusted that we do not cater to the market, and that only wood door frames, price is no advantage (wood door frames expensive than composite 500-3000), the order will drop a lot. These issues are very practical, because it is very realistic views, but finally I fell to thinking, ‘special’, it must be ‘special.’ This ‘special’ to grasp in two ways: First, the ‘special’ products will be able to do better. A class of products, the industry is no problem as long as the product is, the more the better designed products, we will be better quality competitive. ‘Special’ to seize the consumer, to seize the market. Secondly, when fewer employees, a large proportion of new employees, the factory is also small, resulting in the production cycle and the quality is difficult to grasp. In this case, you must shrink product categories, clearing confusion and interference, and then explicitly clear, optimize re-optimization, very clear to do w