Marketing Mercenary.doc

 PAGE \* MERGEFORMAT 14 Marketing Mercenary In early 2006, a new makeup brand officially appear on the China market, a few months time, capital strength is not strong, only 40 people of the marketing team will be successful in establishing sales channels throughout the country, the product successful entry into Carrefour, Wal-Mart and Watsons in all stores. Gengrang industry is surprising is that in just half a month, a large number of well-trained long-term promoters appeared in more than 20 cities across the country on a 100 core stores in the next three months, these store sales began to breakthrough growth in the first month of sales have gone beyond the natural volume of 50%, and in the next three months inside, an average monthly increase of about 20%. We must ask how the brand is a case of insufficient resources, both to obtain rapid development and implementation while maintaining good power it? The answer is very simple, because they asked a marketing mercenary: a line of professional marketing services company. Marketing the origin and development of service outsourcing Line marketing services in China originated in the mid-nineties of the last century, when P amp;amp; G represented by multinational consumer goods companies are conscious of the line in China, nurturing a professional services company, to provide store promotions, road shows, distributing a series of market extension services. Procter amp;amp; Gamble was born around that time a number of large-scale market pioneer, of which a considerable portion of today is still active in this market. In these line service companies with the help of P amp;amp; G’s done a great deal of consumer interaction and communication activities in the ‘last 1 m’ of consumer education has made great lead for P amp;amp; G’s market development has achieved a lot . With the increasingly fierce competition in the broadcast media, advertising diminishing marginal benefits, more enterprises begin to come to unde