Marketing Mistakes.doc

 PAGE \* MERGEFORMAT 6 Marketing Mistakes The development of marketing in China has experienced just 20 years, but in the field of marketing, but has undergone tremendous changes. These changes include substantial marketing capabilities of the master and the skilled application of the marketing mix, there are some bubbles during. Too many marketing scholars and marketing managers are beginning to search for fresh concepts to the marketing theory put forward constantly updated, so as 7P, 4C, relationship marketing, services marketing, brand marketing, visual merchandising, marketing, etc. out of fresh theoretical Fun Chung . My personal point of view can not agree with this new concept, because most of the marketing practitioners are actually not yet completely clear the basic core of marketing, 4P (product, price, channel, promotion) has not applied well, you want to Start the so-called ‘new’ theory of the. This is some of a hurry. As a junior salesman, had just stepped into positions and hold a little basic sales skills, they begin to keep people around a strong marketing, even be used by supervisors, such as Chen’s purely commercial speakers instill the belief that once there positive frame of mind there is everything. The clerk then started in the inner world of unlimited self-expansion, expansion, eventually became a soap bubble. 4P’s theory would not say that cover all the essence of marketing, but it was a classic of the classics. Product, price, channel, promotion (please note that order) the four factors, our marketing people the results of hard work has become the reverse, that is, sales do catch on, the whole channel was so-so, but not by the Research Analysis of pricing strategy have blind development, the product is even more rare in the core competitiveness on the market, this is actually the popular goods. Promotions done well, can not fail to mention the second generation of television-based media, the rapid development. Once upon a time, CC