Marketing should make good use of consumers ignorance.doc

 PAGE \* MERGEFORMAT 6 Marketing should make good use of consumers ‘ignorance’ Recently looked at a building materials store soft text ad, the title is ‘the responsibility of 315, XXX teach you rational consumption’, its content also said that these sectors were shady, and then to remind consumers not to be taken like topics. I agree and support the business interests of consumers can be really, but object to the store trying to educate consumers of advertising claims. At work, many SMEs have access to the boss, so often hear they used ‘a lot of confusion in this industry market, consumers very rational’ reasons, to illustrate the company’s sales to do a bad reason. Every ‘3 .15 ‘, there is always a lot of companies selling faith in the media that win consumer trust is the important objective of corporate propaganda. Precisely because business is so understanding of consumers, so often ‘promote rational consumption’ ad words appear. In many businesses view, consumers are very ignorant, so ‘on the competitors of when,’ This is why the indignant stand up and shouted ‘good faith’, calling on consumers to ‘rational consumption and not taken in’. For many products, consumers do not know, and thus did repeatedly fooled, leaving fraudulent businessmen who often succeed. This phenomenon makes profiteers are complacent, so that legitimate business people to hate hold your breath. However, the purpose of Enterprise Marketing From EMKT. is ‘to sell their products to’ the needs, is not only a treacherous businessmen can take advantage of consumers ‘ignorance’, those who flaunt ‘legitimate business’ of the enterprises still can take advantage of consumers who’s ‘ignorant’ because you put a good product to sell ‘ignorant’ of consumers is not a sin, but is to look at you will not sell. Business advocate honesty should be praised, and erred in good faith want consumers to recognize you and come back to buy your product. From our own reality, we have little knowledge of too