Marketing to the beggar Science.doc

 PAGE \* MERGEFORMAT 6 Marketing to the beggar Science Beggars in the ‘Xinhua Dictionary’ explanation is to point others to discuss, it is necessary, find people. Beggars, old as history itself, (in ancient times), especially in the famine of the brothers joined the ranks of Gai Bang is even more numerous. Today, begging is no longer in trouble, loss of working capacity, the dispossessed of the ‘patent’ and their means of livelihood, professional beggars already is an indisputable fact that very often become synonymous with pretended sympathy for the poor, and even some When designated as an equal sign with the crook (of course not exclude the possibility that some people do need to get people’s help to tide over their difficulties, or survive). Beggars, a lot of people do not Zhengyan Kan He 1, through careful observation, the beggar who in fact there are still many things we can (especially those who do marketing From EMKT.) ‘learning’, and even some aspects, let us ashamed. One, good story-telling Beggars generally have a tear-jerking tragic story. Such as: I am one from a mountain, is a sophomore so and so because his father died of cancer in Guangzhou, workers got killed, I implore passing good-hearted people for help, let him rest in eternal peace as soon as possible the elderly; cherish pregnant mother was cruel or vicious husband was swept out of homelessness; being robbed, penniless, hungry (seeking 2 yuan bus fare to go home), etc., in short, a very miserable people compassion arises spontaneously Although many people think is a hoax, but still some people prefer to believe true, to lend a helping hand. Marketing expert is usually a master of storytelling. Master at persuading customers to accept their own program process, they usually talk about a lot of stories (success stories) demonstrate the correctness of its programs and maneuverability, to dispel the concerns of customers and enhance their confidence. If such and such a customer is in acc