Marketing pricing pricing plans ≠.doc

 PAGE \* MERGEFORMAT 5 Marketing pricing pricing plans ≠ In a complex market environment, enterprises should be based on what kind of prices to market their products and services? In what the price of the conditions necessary for production and operation of production or operational factors? Price is always a lingering in my mind the important operatorIssue . Price as a very complex economic phenomena, and its movement is not just related to all aspects of economic activity of firms, but also on a product, an enterprise survival and development of the entire process. Therefore, marketing activities, pricing, the price does not just mean a simple combination of methods and techniques, but rather to the price of their overall work as a unified system to be sure. This requires the system to handle the internal relationship between the price of different products, the same product in different life cycle stages of the relationship between the price, this enterprise product prices and competitors relationship between product prices, product prices and prices of substitutes and supplements among relations, and corporate pricing strategy and marketing mix in the other strategies, such as product strategy, channel strategy, promotional strategy, etc. relationships. The so-called price of corporate marketing plan is the business of marketing in order to achieve a certain goal to coordinate and handle the relationship between the activities of the above-mentioned price. It not only includes the price of the formulation, it means that in certain environmental conditions, in order to achieve specific marketing objectives, coordination with the marketing mix of the other interested parties, design, select and constantly revised during the implementation process pricing strategies and tactics the entire process. Price planning success or failure of the level of the business have a decisive influence on the success or failure. This is because, first of all, in the marketi