Marketing- Cutting seek for the.doc

 PAGE \* MERGEFORMAT 8 Marketing: Cutting seek for the The tide of market economy, introduction of a clusters of beautiful waves. Among them, the most wonderful I am afraid that will take several marketing industry in the. This is not their preference for the operators, nor the market alone bell marketing, but the inevitable commercial development of civilization. Just imagine, a company can produce a variety of products, but not necessarily be able to sell out; a firm can sell at a certain stage of their own products, but not necessarily long-term selling. Therefore, many businesses Samadhi won the market economy, marketing, commented: Enterprise-third of the world, marketing a second. However, those who hold such views, and not that much. Many managers still believe that marketing is the marketing, that is, the product sold, turned into cash. Primitive concept of the inevitable confusion in the market behavior, and thus perform a ‘one drink three promotions to eat two, four blown five hailed six arrange a match, seven pull Petaling nine hospitality, a last resort Xian-Americans’ farce . This is a perversion of human nature in the pursuit of material desires of the extreme necessity. This reflux of unfair competition means, inevitably stains commercial civilization, and hinder its development. Mr. Peter Drucker said: ‘The real meaning of marketing is to make selling superfluous. ‘The difference lies in a’ camp ‘Yu. If marketing is a kind of superimpose or ‘should I buy’ commercial activities, then marketing is a gift ‘satisfied’ in communication, is ‘I want to buy’ the inner-drive-style commercial activities. The key point is that the latter is more convenient to take with people to facilitate the philosophy for their own rally and poised; the former just as a world-class marketing, a master Ziege Tsigra said: ‘If you encourage customers to buy a lot of goods, but In order that they can earn more money, then you are a hawkers. ‘Sales and marketing, that is,