Marketing- not afraid of not a good thing afraid of no good!.doc

 PAGE \* MERGEFORMAT 8 Marketing: not afraid of not a good thing afraid of no good! If a corporate marketing is done well, for many reasons, but one which is very critical, is the people’s problems, even the best policies, even the best plans must rely on people to do, where ‘good’ can be would be a bad thing to run, ‘bad guys’ can only be a good thing to do bad. What is a ‘good’ what is ‘bad guy’ For what is good and what is bad the problem, each person’s evaluation criteria are very different. Enterprise nice to have a basic requirement is to have a correct idea or have a correct values, the so-called concept of right is to be able to ‘distinguish right from wrong’, that is, to know what is’ right ‘, what is’ wrong ‘, what is a serious mistake, what is not. This problem is easier said than done but very difficult. Enterprises, a lot of problems due to the lack of basic ability to tell right from wrong result. Take the marketing staff for the performance appraisal, there had been a company, carrying out performance appraisal time, careful analysis of a variety of assessment programs, costs a lot of twists and turns, but ultimately in the implementation of the time there are still some people think that Performance appraisal is not very successful, because they think that some people paid too much money, and some people seem to take too little, and think that the future performance of the program should be re-designed in order to make distribution more reasonable result, the company also considered the a variety of distribution methods, the result is not getting worse. The crux of the problem is this: the leadership of performance appraisal did not thoroughly understand the core concept. Implementation, performance assessment in principle, should address two questions: ‘Why is giving away money’ and ‘how will the money’ on two issues. The so-called ‘Why fat money’, that is to study the basis for issuing money, how can you get the money, so how can more mon