Marketing- The elements of innovation but also need to model innovation.docVIP

 PAGE \* MERGEFORMAT 5 Marketing: The elements of innovation but also need to model innovation “Innovation” is one of the eternal theme of corporate governance. Long succession of the Austrian school of economics, Mr. Drucker’s view that there are only two functions, marketing and innovation. If based on competitive, we say that strategic innovation is the fundamental mode of innovation is core, system innovation is the key, cultural innovation is the soul, is the basis of technological innovation, marketing innovation is the condition ... ... So, based on marketing innovation, we can be interpreted as: strategic innovation is the fundamental value of the innovation is the core of product innovation is the foundation, Innovation is the channel conditions, the cost of innovation is the secret, the mode of innovation is the key ... ... Today, innovation has become the theory and practice of all the endless source of strength, it is both the key issues of enterprise management, but also marketing a top priority. 4P summarized by Professor McCarthy theory, the basic elements of marketing, at a glance, Trout friends Professor 4C theory development, redefining the marketing mix elements. Today, customer demand, with the goal of value creation, innovation has become a modern marketing theory and practice of the basic direction of business. The market proved, marketing innovation, the first the elements of innovation, marketing innovation is the innovative elements of the basis and soul, leaving the basic elements of marketing will be a loss. However, with the growing customer demand evolution, marketing, change is also afoot. today’s fast-growing market practice proved that a simple product-centric businesses, or simply customer-centric marketing concept also subject to challenge. The new element in the emerging marketing, new marketing models have been produced, whether or 4P 4C, can not be summed up today’s increasingly rich marketing elements, it is difficult in