Marketing starts from children.doc

  1. 1、本文档共9页,可阅读全部内容。
  2. 2、原创力文档(book118)网站文档一经付费(服务费),不意味着购买了该文档的版权,仅供个人/单位学习、研究之用,不得用于商业用途,未经授权,严禁复制、发行、汇编、翻译或者网络传播等,侵权必究。
  3. 3、本站所有内容均由合作方或网友上传,本站不对文档的完整性、权威性及其观点立场正确性做任何保证或承诺!文档内容仅供研究参考,付费前请自行鉴别。如您付费,意味着您自己接受本站规则且自行承担风险,本站不退款、不进行额外附加服务;查看《如何避免下载的几个坑》。如果您已付费下载过本站文档,您可以点击 这里二次下载
  4. 4、如文档侵犯商业秘密、侵犯著作权、侵犯人身权等,请点击“版权申诉”(推荐),也可以打举报电话:400-050-0827(电话支持时间:9:00-18:30)。
查看更多
Marketing starts from children

 PAGE \* MERGEFORMAT 9 Marketing starts from children A 6-year-old from the beginning, it will be implemented on the brand and corporate marketing From EMKT. activities began with curiosity and to identify the psychological, a lot of clever marketing from an early age to begin the cultivation of consumer brand awareness. Children, youth, adult, this is a person of different age cycle, and people from the time the child will go to remember those good or not good things, like a brand, like, if a person from a young age since the of a brand has left a deep impression, then grow up, the brand will enter his vision of life and consumption, and there may be deep-rooted. For enterprise marketing is not only those on the face of children’s brand needs to be done for the children’s marketing, a lot of product marketing can be a subtle grasp of the different stages of growth in consumer marketing. Well-known brand Colgate toothpaste deep insight on this point in the world, every year hundreds of millions of children benefit from Colgate’s ‘sweet smile, a bright future’ oral health care plan, only in China each year there are 13 million children’s participation, these children’s family members will also benefit from our activities in this free oral health check, Colgate-Palmolive still in China to promote another important activity, namely, the annual Oral Health Month, in order to show the strength of this activity, Colgate-Palmolive in 2003, had invited the 10000 school children come together in order to ‘make the world there are no resident teeth’ as the theme, million the same time and brush your teeth, to encourage children to actively participate in China to prevent the bore teeth, this activity reached a Guinness world record. Children’s participation in the activities of Colgate, the deeply remember the brand, in the left a beautiful childhood memories for adults, after a lot of people never to use another brand of toothpaste. This is the marketing charm. When

文档评论(0)

jiupshaieuk12 + 关注
实名认证
内容提供者

该用户很懒,什么也没介绍

版权声明书
用户编号:6212135231000003

1亿VIP精品文档

相关文档