Marketing- The Road to SR.docVIP

 PAGE \* MERGEFORMAT 3 Marketing: The Road to SR Of today’s marketing industry in China, from the reform and opening up to the present 30 years of marketing history textbooks from the early introduction of marketing theory and practice in China to practice Chinese now starting to prove the theoretical framework of marketing, marketing, Chinese companies have been awareness, understanding, and with the combination of Chinese wisdom, practice in the practice of recent years, the market economy with Chinese characteristics, marketing theory and methodology are endless. in the Chinese market marketing practice, Philip. Kotler’s 4Ps (derivative to 6Ps-11Ps marketing mix theory has been the culmination of many Chinese companies interpret, Do not you see the product of many classic war, price wars, advertising campaigns, the channel war, end war, war case brand, marketing theory jungle great development, great influence and promoted many of China’s market economy and the rapid development of Chinese enterprises. Complicated, simplistic - contribute! This is a brand of cosmetics has been a slogan, it contains the philosophy is very deep and meaningful in the present marketing and business in China, voluminous, and the overwhelming marketing of books (a little bit of marketing can be of any interpretation of the thick several thick tomes, so many businesses and new people into the marketing sector do not know why, or even poison the deep, is called “the beginning of all things, Road to SR, derived from Fan”! “fan” of the Bureau of the ultimate prone to cause the following several outcomes: First, know what to do: In China, the guiding role of marketing theory in the performance of different industries, in consumer products, especially in fast moving consumer goods industry, Marketing Theory and Practice of the use of highly developed and attention, in the industrial areas , the use of marketing theory and practice is still at a basic level, there is a long way