Marketplace exchange blows Series 10 - Supermarket fiercer than a tiger smashing price of how to cope with-.doc

 PAGE \* MERGEFORMAT 14 Marketplace exchange blows Series 10 - Supermarket fiercer than a tiger smashing price of how to cope with? Moderator: ZHAO Jian-ying Invited guests: Chen Jun (terminal marketing real experts in Changsha, the terminal step by step marketing consulting firm for the win Senior Consultant) He Junhui (Changsha step by step marketing consulting firm for the win terminal Senior Consultant) The price system ‘the most powerful killers’ Moderator: Gengjing Li the case of the problem may be more common, perhaps each of us have encountered in the marketplace. How to deal with acts of supermarket own-price system for the disruption, which is the subject of this discussion. The so-called ‘hit price’, that is, the supermarket business without the prior consent of unauthorized substantially lowered the price to do special, and sometimes even lower retail sales were lower than the ex-factory price. Price drop price-to-end system, the impact of large, often causing a chain reaction, which many companies on tenterhooks for fear that such a thing happened. Well, first of all please help analyze why there such a problem? Exactly what the impact of the problem? CHEN: As long as there is a supermarket price drop, other supermarkets would have reacted strongly to lower prices have follow-up, so how can one sell him such a low price? Without making special small and medium sized supermarket will unite in protest against requiring companies to give the same ‘special policy’, or put your products cleared. Smashing price if they are not timely and effective control, it will continue to spread rapidly, upgrading, it will have a domino effect. First, a special, more than the victims, and then lead to a number of special and eventually evolved into a special war, the situation as out of control. Supermarket prices drop terminal to a regional market price system is a devastating blow, and the terminal price of chaos, it will impact on the wholesale channel, who