Meat Chain- store profitability is a threshold.doc

 PAGE \* MERGEFORMAT 11 Meat Chain: store profitability is a threshold Today, many meat products to join the chain’s market performance is poor. Discovered in the course of our research, franchise sales performance is poor, franchise owners are not enthusiastic about, shop in ‘trickery’, corporate-owned product sales accounted for too little, as well as display manufacturers, promotions, inventory, information management, etc. requirements are hard to implement ... ... are more or less meat to haunt the franchise and chain development, and this way, the so-called control channel through the shop to increase its wishes and dreams had landed there would be no. Is to continue steadfastly walking the shop mode, or come back to succumb to the traditional channels of the distributor or KA channel large retail outlets? Many enterprises wandering, Liushenwuzhu. Why shop model of weak 1. To understand what is control channel errors, channel control from the earnings power of channels. Enhance the control channel so that channel members are not the norm in the enterprise under the management of more docile, but under the standard management to help channel members is satisfactory even exceed expectations of profits resulting from the lasting loyalty. No matter how we can control the distribution (agent) or the terminal members, they can only stay in their acts. If he can not operate your product profits, everything is a fake! Manufacturers really be able to control channels should be the source of power brought him a profit, ‘a small volume of products must be a large spread, spread a small amount of product must be able to go,’ This is the law. The need to send a bucket of drinking water in Shanghai, a dollar labor costs, you can understand the second groups of distribution of Coca-Cola business only earn fifty cents a box do the practical work? Why Coca-Cola’s second groups are willing to do it, because a strong brand Coca-Cola can help pull the second groups of