Media Fall.docVIP

 PAGE \* MERGEFORMAT 44 Media Fall In the information all the time changes and huge increase, the media more and more developed today, a broad consumer audience access to information sources of the vast majority are relying on various forms of media, such as: television, radio, newspapers and magazines, and networks, etc., in the fierce market competition, enterprises need to attempt to change the consumer’s willingness to buy, in order to contain the contents of the business enterprise’s own information dissemination to the target consumer groups, just spread on their own power is not enough, must be leveraging the media serve as a bridge to this third party. The media and corporate relations: mutual advantage, but also the interdependence We have often said that the media is the mouthpiece of **, in fact, a full market economy conditions, the media are a corporate mouthpiece. Most of the information business is to rely on the media in order to realize the impact of the general public, and thus allowed to understand and accept, when the broadcast media functions will be highlighted out of the hands tightly grip the media shows that the enterprises’ the right to speak ‘, as if pinching the throat of enterprises. The media in general there are two ‘life energy’ sources, one to rely on corporate ads to earn advertising revenue, another source of their own media release, while the actual operation from the current media point of view, the share of overall media release income ratio in most types of media, which is not dominant, and some even to be subsidized, which means that the media’s ‘right to life’ firmly in the hands of the many advertising companies. Enterprises have economic advantages but ‘voice’ weaknesses, and the media on the contrary, when the business and media to find each other on each other’s needs and interests of the fit of the office. On the one hand the media needs of businesses advertising to earn profits survive the other hand, enterpri