Media Buy New Trend.docVIP

 PAGE \* MERGEFORMAT 9 Media Buy New Trend From 1996 to 66.666 million yuan Qin pool of astronomical group won the China Central Television prime-time bits ‘S King’ title, the China Central Television will become the prime-time pursued a number of well-known enterprises, at Deal or No Deal competition goals. They want to help China Central Television, China’s largest media and the central station a set of one of China’s most watched television media to elevate the visibility of products to achieve a sensational effect, so that in 1997, Qin pool group is more a result of 320 million yuan of ‘ astronomical figures, ‘the second time won the prime-time CCTV’ S King ‘title, sometimes causing a public outcry. But a year later, when the group troubled Qin pool report made public in major media, the industry began to calm Turkish people think they are right, including Qin pool of domestic groups, many enterprises, including China Central Television to blindly rely on a media, lack of scientific media strategy analysis and review, and put forward corresponding countermeasures. For example, the Group on Qin pool is not fully correct analysis of the domestic wine industry, the macroeconomic environment, the product points, consumer behavior and uncontrollable under the influence of unexpected factors, desperate to come up with on their own is difficult to bear 320 million yuan Qupin CCTV ‘Standard King’ title, not only enable enterprises to carry a heavy financial burden, but also a result of public opinion has also deviated from the Qin Dynasty of others in mind. Since 1994, the establishment of China Central Television prime-time advertising the tender activities to cancel the tender in 1999 to establish the ‘standard King’ title, we can see that fight ‘S King’ warming up to 3.2 billion from the peak, to the ‘standard Wang ‘cool, so that the advertisement is’ S Wang’ brilliant Tuijin process. In this battle, whether it is dark or out-standard competition-standard comp