Media how to find advertisers.docVIP

 PAGE \* MERGEFORMAT 6 Media how to find advertisers Today, the media homogenization time has come, whether traditional or modern media are facing this problem. Advertising is the basic survival of the media to win the media advertising market natural moisture to live, and many media have defeated in battle in the ad, especially those in a particular geographical area is not a strong media. There is competition there is survival of the fittest, so that some media have become powerful in the competition, and some media have died in the competition, which is the normal laws of the market. However, some dead and dying media, in fact, this is not damned. The media to determine their retention or abolition of a number of risks, the author was referring to the risk of its advertising business, such risk is rooted in the media can not win advertisers, and eventually be eliminated. In the powerful media and the general media, same stage, the powerful media of course have an advantage, but this advantage is not enough to make it in the battle for advertisers invincible. Because the customer told the media there is no loyalty at all, or say that such loyalty is a prerequisite and commercial purposes, the customer concerned about the effect of advertising that customers own interests. The factors that determine advertising effectiveness, the media is just one of the strong Bale. Careful observation reveals that many powerful media to publish advertising, the market reaction is very flat. In other words, an advertisement itself is garbage and put powerful media to the release, the effect is not strong because of the media become a good ad. Similarly, some non-powerful media advertising theme if we can do a good job, but also give customers a cost-effective sense. Customers will have the media savvy accurate assessment, but very few of these customers. Therefore, the media in the business development process to guide the customer becomes very important, this guide needs