Medium underwear brand development road.doc

 PAGE \* MERGEFORMAT 6 Medium underwear brand development road November 28, the author was invited to participate in Yiwu, Zhejiang, underwear Marketing Forum held in China, and made the theme of ‘practical operation of lingerie brand’ speech, the latter should be ‘China Fashion Weekly,’ ‘underwear wind’ and other media’s request, part of the speech outline written order. In recent years, the rapid growth of the domestic underwear market, and created a group of outstanding underwear brand, the market structure has taken shape, but in a break for a long period of time will be extremely fierce competition in the market. For Guang Dazhong Xiao underwear brand, the market is at a critical period, upgrade and expansion has become imperative. However, many businesses because of the resources are limited, or subject to various conditions, often felt at a loss for brand development, feeling powerless to change things, in the end how to plan small and medium brands of their own development strategy then? In accordance with previous operational experience of the actual brand, summed up a number of methods and experiences to satisfy the ladies and gentlemen. A: well-known brands from the regional to the national well-known brands. Brand in the early stages of development, in financial strength and resources are limited, you can first consider the region to push for well-known brands. In fact, this is a rational resource with problems, principles and Tian Ji’s horse-racing story is the same. If the bloom everywhere in the national market, your competitors and powerful advantages are more likely than not. But if you concentrate your firepower point (‘s natural resources) in some regional markets operations, then you can relatively easy to break through the cordon competitors. First made the region famous brand, re-use of successful experiences of the region to promote the development of other regions. 2: From the individual brands to the all-round brand. You can choose