Meetings Marketing 17 data management (Part One).doc

 PAGE \* MERGEFORMAT 18 Meetings Marketing 17 data management (Part One) Enter the new millennium, the conduct of business marketing is the health industry market in China will be a larger marketing model controversy. 99 end of the year when most of us are health care products companies are still media, the terminal flame bucket tear when I suddenly saw their later years, a large number of health care products such as the pulse with the conduct of business enterprise marketing way wealth each year hundreds of millions of easily into the capsule of the , the only wake-up call. Had no advertising, not into the channel, still can Rijindoujin. Thus the new millennium, marketing innovation has become a hot topic, conduct of business marketing has become a focus of attention. A large group of the lost in the traditional channels of health care products companies, have set foot in conduct of business marketing, three years down, and now the situation is the conduct of business of marketing do? Whether it found a gold mine? The reality is not optimistic. After rolling into our entrepreneurs have discovered that the original conduct of business marketing is not always brought to us by a watery, there is an altar of grievances in the wait for us to drink! Workforce is difficult to grow, the customer is extremely scarce resources, high operating costs, or even who made conduct of business of marketing a friend complained to me: ‘Every opening in a will as if it were to fight a battle to know the outcome, always gripped with horror and . ‘Marketing is not a gamble! The current conduct of business marketing, enterprises are facing many difficulties, especially those with low anti-risk ability, experience, lack of primary and secondary health care products distributor. Looking for can not be ignored for two reasons: the one, predatory market development; 2, and management remain to be improved for the predatory exploitation of the market, fraud, short-term behavior of custo