Meihua MSGs New Rural Campaign - Battle of the marketing Hebei Meihua Monosodium Glutamate full record.doc

 PAGE \* MERGEFORMAT 10 Meihua MSG’s ‘New Rural Campaign’ - Battle of the marketing Hebei Meihua Monosodium Glutamate full record Marketing theory in a classic, 4P to develop many versions of 5P, NP, although the consensus in my view, there 1P join the very necessary, it is political factors. The popular event marketing In fact, many are related to political factors have a very strong link, how to grasp the political factors, using the power of good policies is the key to the success of event marketing ... ... I think that talking is the most effective marketing event marketing, take immediate the social hot spots, the brand activities, grafting, you can play a multiplier effect. Mengniu 5 heaven with God, made strong Chinese advertising appeals, will be a very good image of the astronauts use. Coincidentally, Mr. Ye Maozhong planning under the Wuhan Hongjinlong tobacco brand will also be carried out using the image of the astronauts. We have to admit, event marketing can be underestimated non-bursting strength. Look, 02 years, the Iraq war, unify the use of lubricating oil on the good eye of this world-wide peace events, I believe you will not forget the phrase ad so far ‘less friction, multi-point lubrication’ only, and product attribute associated with a good presentation, but also tells of the blessings of peace. And so on, we are still familiar, this is the power of event marketing. Of course, in this paper to talk about not only limited to transmission-level marketing, but also begins with the layout and policy-oriented marketing strategy under the big event marketing, focusing on national policy events on the marketing impact. During 2006, two sessions, ‘the government work report’ and the State Council’s ‘Eleventh Five-Year Plan’ once again building a new socialist countryside put forward as a first priority. Building a new socialist countryside, will become the future economic and social development’s main focus. From a marketing point of view, for ma