Micro-age spread- the rise of the audience!.docVIP

 PAGE \* MERGEFORMAT 7 Micro-age spread: the rise of the audience! Since the information society into the modern stage of development, characterized by fragmentation into micro-Bo, and other Internet-based micro-channel gradually vigorous grass-roots media, advertising the ‘eye’ rule began to collapse, advertisers’ brand of self-ideology ‘gradually decline with. history of marketing communication into the audience, the rise of a new era. Has been the lack of information resources and the monopoly of advertising time, China has become a vulgar advertising the hardest hit. In the advertising industry much ‘respected’ the melatonin ad, once occupied prime time, staged the vulgar often for new ads will be vulgar in the end of a miracle, while ten years ago, three times China’s advertising industry to create a precedent for constant creative Lianbo Yuan Xiang, China’s advertising industry for many years more to lead the long-winded tradition was the Zodiac advertising, obstinately Niubi three years ago under the escalation of violence in the effort to bring the audience a sense of sturdy and mine full visual experience. This phase of the advertising, there is no awareness of customer needs, in addition to exposure to extreme pursuit, advertisers do not consider advertising to satisfy the audience’s visual preferences. the majority of the audience has been advertising in dire straits. Spring grass-roots media When the media began to develop grass-roots, which spread as a new form, contains a lot of wisdom and thought, it became an important supplement to traditional media, its emergence and prosperity, the real value of knowledge highlights the network, marking the start into the development of the Internet a new level. blog will publish the cost of zero, so that anyone can in 10 minutes to register as a blog. In the past, the traditional news media, publishing, editing its decision in the hands, and now, you can get a lot of blog readers. The dividing line