Migrant women say love you is not easy to.doc

 PAGE \* MERGEFORMAT 11 Migrant women say ‘love’ you is not easy to Well-known marketing expert Philip. Kotler once said: there is only a successful marketing strategy, it is careful to target markets and target market directly to provide first-class products or services. Looking back from 1997 to 1998 in Shenzhen, the market for the first time I have directly with the bold with ‘working girl’ to the target market to promote the US-yuan-chun oral solution integrated marketing communication practice, and now I think I am a deep understanding and practice of Philip. Scott Le of this thinking. In August 1997, I was directly affected by the US-yuan-chun Chen Ju G Brand, founder of the US-yuan-chun, general manager of Shenzhen appointed as branch manager with overall responsibility for the US-yuan-chun Oral Shenzhen market development work. I was psychologically there is some pressure, because I was, after all, no marketing experience, and is the company’s most junior branch manager. I was the qualifications of a business administration graduate of Wuhan University, with three years of work experience: two years, Hong Kong advertising company Shenzhen office advertising planning experience, and one-year US-yuan-chun marketing headquarters in Guangzhou advertising management experience. But because people finally had a dream marketing opportunity for independent operation of the market, the year I am always excited the most creative fresh state, every day feel the relationship between products, brands and marketing success of the decision-making when be able to experience the kind of exciting feeling, and all my body and mind goes into this unprecedented marketing innovation being. At that time, because Mr. Chen confidence in me and my staff and marketing headquarters in up and down a good relationship so that I can start in full accordance with my ideas and development of the Shenzhen market. To target market: working girl Enter the Shenzhen market, the first