Microsoft acquisition of Yahoos strategic analysis.docVIP

 PAGE \* MERGEFORMAT 8 Microsoft acquisition of Yahoo’s strategic analysis Microsoft has encountered a problem? Development of information industry to the Internet From EMKT. era can be said that Microsoft deserves great credit, of course, Microsoft has thus become one of the winners, because if there is no Internet applications, it is estimated the computer would not be so popular. However, in addition to desktop software, Microsoft is no more enjoy the benefits of the rapid development of the Internet is also a fact. But Microsoft’s desktop software as a monopoly on supply status, if this niche market is still large enough to simply as a basis for component suppliers are not as a choice. In fact, Microsoft is the reason why hurry through the acquisition of offensive and must attack, it is precisely because the desktop software market will be further in-depth as the Internet, to shrink. In particular, as the Internet bandwidth into the exponential amplification will occur in three areas of change, while these changes will be based on Microsoft’s desktop software business by flooding: First, the Internet computing power shift from a PC server, which is IBM’s ‘on demand’ strategy driven by focus, with the Internet, broadband, wireless, anytime, anywhere, terminal computers on broadband links, will focus more functions to the central server transfer, including storage and computing alike. So, even now, video applications, computing and storage capacity of the greater demands put forward, while the functional requirements for personal computers has not been simultaneously increased, as is transferred to the server, went inside. 2 is due to one of the reasons, in reducing the requirements of computer software, Microsoft has done to provide more powerful software upgrade and maintenance of a monopoly model to be restrained, that is ‘good enough’ has become ‘too good’, the strategic expert g Christensen conclusions of the study of this phenomenon is this: When a