Mineral water marketing, a group of idiot in action.docVIP

 PAGE \* MERGEFORMAT 4 Mineral water marketing, a group of idiot in action Recently seen a lot of mineral water brand advertising, such as Evergrande ice fountain, farmer spring, Yi Bao Jialin Hill, 5100, Kunlun, etc., check how these brand advertising works and one of the core demands, found means very traditional, Creativity is very poor even say extremely superficial, on the occasion of the heart have increased sharply disappointed great indignation, speak out! I analyzed a bit and found a core force in advertising point of major brands are focused on ‘what their mineral water, rather than what the water’ above, either surface water or non-surface water, whether it is spring water or ice mountain spring water or ice water, for the customer, they are not experts in geology and water quality, and they can not distinguish between what is good mountain spring? still ice springs good? Millennium Himalayan glacier water good? Changbai years or less ice fountain Good? Kunlun Mountains water is good? Jialinshan water or good? Advertising planning gurus, are you so two erupted? Addition to playing a ghost would not believe such a hollow concept, it will not be a little more fresh stuff? As consumers, they definitely sway in these empty concept, and even at a loss, the only rational thing to make them a little clearer is the price of the product. Thus, whether you are good movers nature, or water from subversion, the ceremony of the Holy Land worth mentioning, what you say or how to say, for consumers, it is not important, important is that they only from price to try to figure out the pros and cons of these products, because consumers subconscious mind is only so a fixed-logic mode: your water is good, it should be higher than the price of other brands, the price of your product so cheap, also insist that their water better than others, it does not make sense! As the saying goes, good stuff is not cheap, and cheap is not good! This result, which is probab