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Mobile regional market development steps
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Mobile regional market development steps
A Regional Manager assigned to a complete stranger to regional markets, this is the mobile phone industry is often the case, how can we work efficiently and rapidly increase sales and achieve the company’s market share goals? This is an area assigned to the new market manager must face.
The operation of the cell phone market, we often find such a situation, a class of Regional Manager, new to a provincial market in full swing to work, just started sales are rising rapidly, sales rose to a certain extent after the lack of stamina, and channel level is too more dealers profit was not enough and the lack of positive, market gaps, the market share of less than a company’s marketing problems head-on requirements from the other regional manager is in accordance with market research, market planning, rational distribution, in-depth series of scientific development, etc. steps to steady improvement in sales, channels, and teams are very stable, is responsible for the regional market capacity may not be the greatest, but the sales list of stars who are always unavoidable.
Thus, the scientific regional market development process is a high-efficient development of the key regional markets.
What is the science in the end the regional market development steps?
Below a regional manager for the development of a new provincial mobile phone market through, for scientific development steps in the regional market to make a brief introduction. 1, the market development of the initial planning
1, the market size distribution analysis:
1) the area of responsibility, the market size of their business;
2) the market capacity is mainly distributed in which cities;
3) The market capacity located in each city which retail stores;
For example: The mobile phone market in Fujian, for example, Fujian Province Administrative Region of the following is a map and the distribution of market capacity.
Operating relativ
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