Motorcycle Industry shopkeeper transfer peddler Marketing Model.docVIP

 PAGE \* MERGEFORMAT 7 Motorcycle Industry ‘shopkeeper transfer peddler’ Marketing Model With China’s accession to WTO, foreign giants have entered the domestic motorcycle market, to seize the enormous market of China, to share our common cake. While the domestic motorcycle market is extremely competitive, product development and innovation efforts in poor homogenization of the phenomenon of more and more serious, consumer brand awareness is not strong, and thus super-into the various brands grappling with each other, but because of flat sales promotion, content, old-fashioned level of service due to cost too much and always put on a non-standard, so most of the brand have involved in price competition, the price getting lower and lower, the industry increasingly slim profit margins and thus product quality, service level on the Debu to ensure that the credibility of the brand thinner. So, how will the domestic Moroccan enterprises face competition in the market for value-added products, seeking a good marketing mode, playing the value of war, not price competition. This article explore the motorcycle industry is to change the traditional ‘tradesman’ sales model, the introduction of ‘peddler’ marketing model. In the past, in the planned economy and China’s traditional culture and ideas, our dealers are taking the ‘shopkeeper’ business model, that is, open their stores, waiting for consumers to come to buy the ‘sit back and wait’ type of marketing model. Jen is now almost felt natural to take the majority of dealers are this way, this is with the motorcycle industry, the products of this particular decision. The appliance industry, daily chemical industry, etc. have to change this as early as the single ‘shopkeeper’ marketing model, will ‘shopkeeper’ and ‘peddler’ complete combination of a variety of business models coexist. Large non-durable consumer goods such as motorcycles, to implement this ‘peddler’ marketing model, will drag our products outdoors, broug